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The Hook
RetailEquity
The Hook, legally known as Berryessa Holdings, LLC, holds an Adult-Use and Medicinal Retailer license located in Santa Cruz County. This license was created on Jan 14, 2020, and was Surrendered on Jan 13, 2025.
Most Recent Updates
These licensing records were last updated on Sep 16, 2026, and are sourced from the California Department of Cannabis Control.
License Status: surrendered
License Number: C10-0000677-LIC
Type: Commercial - Retailer
Issued Date: Jan 14, 2020
Expiration Date: Jan 13, 2025
Term: Annual
Designation: Adult-Use and Medicinal
Region: Santa Cruz County
Record Refreshed: Sep 16, 2026
Source: Dept. of Cannabis Control
Recall History
California DCC recalls that name this license or list it among retailers that received recalled product.
Brite Beverage
May 15, 2025
VoluntaryRetailer receiving recalled product
Adulterated: Prohibited Product; Other
Delivery county: SANTA CRUZ
4 affected product rows · 71 retailers in the DCC delivery list
View source record at DCCAssociated Licenses
Licenses associated through matching names, contact info, or shared owners.
C10-0001796-LIC Jul 13, 2026 - Jul 13, 2027
Retailer active