The Hook [Equity Retailer]

The Hook [Equity Retailer], legally known as Berryessa Holdings, LLC [Equity Retailer], holds an Adult-Use and Medicinal Retailer license located at [street address] in [city], Santa Cruz County This license was created on Jan 14, 2020, and was Surrendered on Jan 13, 2025. This is one of [number] of retail licenses that became inactive in Santa Cruz County during [end month, end year].

The license for The Hook [Equity Retailer] is registered under the ownership of Bryce Berryessa and Kyle Giorchino.

Equity programs are designed to support individuals and businesses from communities disproportionately affected by cannabis prohibition. These programs often aim to provide funding, licensing assistance, and other resources to promote diverse representation in the cannabis industry. In most cases, equity programs are regionally run by city or county officials, and have a mixed record of actually providing remedial aid to those they claim to support. Buying from equity retailers is a small but vital step you can take to preserve the marginalized portions of California's cannabis culture.