Primetime Farms, Inc.

Primetime Farms, Inc., legally known as Primetime Farms, Inc., holds an Medicinal Small Mixed-Light Tier 2 license located in Santa Barbara County Under this license, Primetime Farms, Inc. can legally grow up to 10.0k sqft of canopy. This license was created on Oct 24, 2024, and is up for renewal on Oct 24, 2025. This is one of [number] of active cultivation licenses in Santa Barbara County.

The license for Primetime Farms, Inc. is registered under the ownership of Ed Estey, Francis Brand, Mark Dreschler, Randy Paskal, Scott Minker, and Tadd McKenzie.

Large businesses, as Higher Origins defines them, exceed 87,120 sqft of canopy and operate on an industrial scale. The sheer scale of these operations don't really allow for methods that address the needs of each plant individually. Everything from genetics to trimming to fertilizing needs to be optimized. Due to their massive operational costs, large businesses are funded by venture capital firms or wealthy individuals. These businesses are the result of the new regulated California cannabis laws, operating at a scale that makes it difficult to maintain a cultural tie to the origins of the industry.

Mixed-Light farms combine sunlight with supplemental lighting to extend growing seasons. This approach is used by farms of various sizes to support year-round production with a focus on efficiency and resource management. Plants are often covered and uncovered in hoop houss depending on the seasonal conditions, and these environmental changes from varied light conditions influence how the plants express their genetics.