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The Hook
Retail
The Hook, legally known as Berryessa Holdings, LLC, holds an Adult-Use and Medicinal Retailer license located at 11 Hanger Way in Watsonville, Santa Cruz County. This license was created on Aug 09, 2021, and is up for renewal on Aug 09, 2027.
The license for The Hook is registered under the ownership of Bryce Berrryessa and Kyle Giorchino.
Most Recent Updates
These licensing records were last updated on Sep 16, 2026, and are sourced from the California Department of Cannabis Control.
License Status: active
License Number: C10-0000855-LIC
Type: Commercial - Retailer
Issued Date: Aug 09, 2021
Expiration Date: Aug 09, 2027
Term: Annual
Designation: Adult-Use and Medicinal
Region: Santa Cruz County
Record Refreshed: Sep 16, 2026
Source: Dept. of Cannabis Control
Recall History
California DCC recalls that name this license or list it among retailers that received recalled product.
Mwah Integrated Vaporizer
Sep 10, 2026
VoluntaryRetailer receiving recalled product
Misbranded: Other
Delivery county: SANTA CRUZ
8 affected product rows · 149 retailers in the DCC delivery list
View source record at DCCSt Ides Blunt Pre-Roll and Infused Pre-Roll
Aug 18, 2026
VoluntaryRetailer receiving recalled product
Adulterated and Misbranded: Other
Delivery county: SANTA CRUZ
12 affected product rows · 540 retailers in the DCC delivery list
View source record at DCCPunch Edible
Mar 6, 2026
VoluntaryRetailer receiving recalled product
Adulterated and Misbranded: Other
Delivery county: SANTA CRUZ
5 affected product rows · 370 retailers in the DCC delivery list
View source record at DCCCLSICS Edible
Nov 26, 2025
VoluntaryRetailer receiving recalled product
Misbranded: Other
Delivery county: SANTA CRUZ
51 affected product rows · 359 retailers in the DCC delivery list
View source record at DCCIced Infused Flower and Infused Pre-Roll
Aug 5, 2025
VoluntaryRetailer receiving recalled product
Adulterated: Microbial Contamination (Aspergillus spp.)
Delivery county: SANTA CRUZ
5 affected product rows · 79 retailers in the DCC delivery list
View source record at DCCBrite Beverage
May 15, 2025
VoluntaryRetailer receiving recalled product
Adulterated: Prohibited Product; Other
Delivery county: SANTA CRUZ
4 affected product rows · 71 retailers in the DCC delivery list
View source record at DCCSmoken Promises Flower and Pre-Roll
Apr 15, 2025
MandatoryRetailer receiving recalled product
Adulterated: Microbial Contamination (Aspergillus spp.)
Delivery county: SANTA CRUZ
3 affected product rows · 94 retailers in the DCC delivery list
View source record at DCCAlien Labs Flower and Pre-Roll
Apr 15, 2025
MandatoryRetailer receiving recalled product
Adulterated: Microbial Contamination (Aspergillus spp.)
Delivery county: SANTA CRUZ
6 affected product rows · 249 retailers in the DCC delivery list
View source record at DCCNoah's Premium Pre-Roll and Infused Pre-Roll
Mar 7, 2025
VoluntaryRetailer receiving recalled product
Adulterated: Other
Delivery county: SANTA CRUZ
5 affected product rows · 121 retailers in the DCC delivery list
View source record at DCCLucky Family Brands Inc. Pre-Roll
Mar 7, 2025
VoluntaryRetailer receiving recalled product
Adulterated: Other
Delivery county: SANTA CRUZ
3 affected product rows · 121 retailers in the DCC delivery list
View source record at DCCHard Eighth Infused Flower
Mar 7, 2025
VoluntaryRetailer receiving recalled product
Adulterated: Other
Delivery county: SANTA CRUZ
5 affected product rows · 121 retailers in the DCC delivery list
View source record at DCCNoah's Premium Live Rosin Diamond Infused Pre-Roll
Jan 17, 2025
VoluntaryRetailer receiving recalled product
Misbranded: Other
Delivery county: SANTA CRUZ
1 affected product rows · 5 retailers in the DCC delivery list
View source record at DCCAssociated Licenses
Licenses associated through matching names, contact info, or shared owners.