HERITAGE MENDOCINO [Equity Retailer]

Equity programs are designed to support individuals and businesses from communities disproportionately affected by cannabis prohibition. These programs often aim to provide funding, licensing assistance, and other resources to promote diverse representation in the cannabis industry. In most cases, equity programs are regionally run by city or county officials, and have a mixed record of actually providing remedial aid to those they claim to support. Buying from equity retailers is a small but vital step you can take to preserve the marginalized portions of California's cannabis culture.